Mike Irwin in Des Moines, IA (Iowa)

Mike Irwin

Des Moines, IA

Also known as: ResearchMike

As the Research Manager at Flynn Wright, I bring our team and clients insights that lead to well-founded strategies and actions. Whether I’m helping our clients gain a deeper understanding of their customers and the customer experience, evaluating the overall health of a brand, identifying potential strengths and opportunities of creative messaging or identifying emerging trends, challenges and competitive threats within the marketplace, I am able to deliver actionable recommendations in an easy-to-understand platform with strategic guidance that makes knowledge come alive for key decision-makers. I bring a blend of applied expertise, both qualitatively and quantitatively, to an array of industries and brand categories. Through my work in strategic marketing assessment and planning, I am entrenched in many consumer markets throughout the country. My experiences include executing a mix of behavioral and motivational segmentation modeling, perceptual analysis, loyalty evaluation programs, opinion polling and key message evaluation, including critical assessment of the creative process. I am intricately involved in quantitative design, implementation, high-level statistical analysis and cutting edge reporting techniques that make research approachable and useable. Specialties Quantitative research management and consultation, including design, facilitation and analysis, and strategic business planning and development. High-level statistical analysis, including market segmentation and profiling, regression analysis and modeling, multivariate, cluster and factor analysis, and pricing research (including conjoint and discrete choice methods). Brand and message evaluation, including evaluation of a brand personality, semantic networks and brand communication audits.

• #Iowa State University