Rollins Park, MD | Bethesda, MD
Also known as: jeffkatz
Business Development Innovation professional at AOL. Over the past nine years Jeff Katz has incubated and launched a myriad of multi-channel digital marketing technology products spanning display, search, social, mobile and audience measurement. Most recently, he oversaw Business Development efforts for Aperture audience measurement at PulsePoint. While at Unicast, a rich media online advertising company, Jeff played a key business development role envisioning a comprehensive rich media platform which is leveraged globally by esteemed brands including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media. Unicast was acquired by DG FastChannel in . Specialties Digital Innovation intrepreneur Product Innovation Search Engine Marketing (SEMSEO) Display Advertising Multi-Channel Marketing Website Analytics Audience Measurement Targeting entrepreneur RTB DSP's Advertising Exchange Mobile Marketing Strategic Planning Business Development Business Strategy MA
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