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David Scott in Boston, MA

David M. Scott Age 67

Boston, MA | Gloucester, MA | East Bridgewater, MA

Also known as: dmscott

After NewsEdge was acquired by The Thomson Corporation, my position as vice president of marketing was eliminated. I was fired. Sacked. My ideas were a little too radical for my new bosses. This was in , one of the worst job markets in history. So I started my own business to refine my ideas, work with select clients, and teach others through writing, speaking at conferences, and conducting seminars for corporate groups. The subject of all this work Reaching your buyers directly to drive more revenue. Since then, many new forms of social media have burst onto the scene, including blogs, podcasts, video, virtual communities, Twitter, Facebook, Foursquare, Pinterest, and many many others. But whats the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace. My book "The New Rules of Marketing PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic. My other international bestsellers include "Real-Time Marketing PR" and "Marketing Lessons from the Grateful Dead" and my most recent book "Newsjacking" is generating tremendous buzz in the PR and marketing community. I serve on the advisory boards of Board of advisors of HubSpot, Eloqua, VisibleGains, GutCheck, the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset. I deliver keynote speeches at conferences and company meetings all over the world.