Grand Rapids, MI | Ludington, MI | Portland, OR
Also known as: jonpape
Currently, working for Wolverine World Wide as the eCommerce Customer Acquisitions Specialist. Responsible for day to day search engine marketing (SEM), comparison shopping engines (CSEs), affiliate marketing, & retail banner campaigns for Merrell, Hush Puppies, Wolverine, Bates, Chaco, Cushe, Sebago, & Cat Footwear websites. Wolverine World Wide is a publically traded company. More info: http://www.google.com/finance?q=NYSE:WWW Previously, was the Digital Marketing Search Specialist for Meijer, a large privately owned retailer in the Midwest with almost 200 stores. I oversee the Search Engine Marketing (SEM) & Search Engine Optimization (SEO), and some behavioral marketing. I spend the majority of my time analyzing search metrics, discussing taxonomy, optimizing our site structure fore SEO, discussing future developments w/ Meijer merchandisers, and communicating with our search agency which handles a lot of the automation & ad changes. Meijer is Forbes 29th most Reputable Company. Specialties Search engine optimization (SEO) & micro-site development, search engine marketing (SEM), email retention & marketing, affiliate marketing, comparison search engines (CSEs), contextual advertising, behavioral marketing, display advertising, micro sites, & online video.
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