Also known as: HighEdMarketing
Writer of Your Higher Education Marketing Newsletter" sent monthly to , subscribers at more than US colleges and universities and many others in Australia, Austria, Canada, Ireland, New Zealand, Poland, Russia, Turkey, the United Kingdom and more. Senior partner with Gerry McGovern in Customer Carewords Research for websites with high top-task performance that grows brand strength and future student enrollment. Advisory Board member, eduWeb conference. Author of Advancement and the Web Thriving in a New World and Transforming Your Web Site into a Collaboration Marketing Tool, (Handbook of Institutional Advancement, CASE Books rd ed., ). Co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies (CASE Books ). Writer of the the prologue on online communication challenges for The SEM Imperative, Taking Enrollment Management
Marshall, MI | Marshall, Others
Also known as: HighEdMarketing
Writer of “Your Higher Education Marketing Newsletter" sent monthly to 4,100 subscribers at more than 933 US colleges and universities and many others in countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Subscribe at www.bobjohnsonconsulting.com Senior partner with Gerry McGovern in Customer Carewords Research. A founding member of the Forum for Higher Education Marketing, a group of thought leaders dedicated to advancing the theory and practice of marketing for colleges and universities. Advisory Board member, eduWeb conference. Author of “Advancement and the Web: Thriving in a New World†and “Transforming Your Web Site into a Collaboration Marketing Tool,†(Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). Co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies (CASE Books 1999). Writer of the the prologue on online communication challenges for The SEM Imperative, Taking Enrollment Management
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