Brooklyn, NY | New York, NY | Saint Louis, MO
Also known as: matthurst
I'm a communications professional in NYC, with experience in media relations, online marketing and social media strategy for brands. Since graduating in with my Master's degree in Public Communications, I've been building my career in PR and marketing at Nielsen, promoting its measurement of online, mobile, and social media. As a strategic communications professional I believe all PR and marketing goals should be measurable, and that the most successful campaigns use this information to improve results. In my experience at marketing agencies, that's meant everything from using analytics tools to grow online audiences and identify new opportunities for clients, to incorporating social media measurement tools to create online marketing strategies. Working at Nielsen as a communications analyst has given me experience using Nielsen's measurement tools to create insight-driven blog posts and reports to tell the story of how technology is changing consumer behavior around the world. Building on my undergraduate education in film and years experience blogging, I'm a multi-media storyteller who is always testing the newest tools to share stories. My passion as an early adopter of digital media has led me to grow adept at reaching audiences online, while using research and analytics to create measurable results for my clients. As the sum of these experiences, today I'm as comfortable using a database as I am writing a press release.
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