1 Match for Michael Larocca from Burgaw, North Carolina, USA

Michael Larocca

Burgaw, NC | Wilmington, NC | Charlotte, NC

Also known as: MichaelEdits

When I'm the author, I do my best editing after I click "send." This is because we don't see what we've written. We see what we were thinking. That's why it's so easy to spot someone else's mistakes and so hard to spot your own. I don't know any author, including me, who doesn't need a good editor and proofreader. Credibility is mandatory. You know that from your experiences as a customer. Mistakes make you look less than professional and are downright embarrassing. Lack of clarity is even worse. You want to ensure that everything can be easily understood and that nothing can be misunderstood. For this, the perspective of someone who didn't write the document is invaluable. Hiring an editor will always cost less than reprinting your documents, having your prospect point out your mistakes, or losing bids without ever knowing why. Not to mention lowering your stress levels. To quote Carl Dickson of CapturePlanning.com, who I've been working for since , "Michael has kept us from looking stupid countless times." Proofreading is an investment, not an expense. According to George Orwell, great writing is like a window pane. That's right. And I'm your Windex.

• #United Electronics Institute