Also known as: aaronanderson
Aaron Anderson lives. I believe great market research is the art of listening to the consumer and advocating for their needs. Upon graduation I want to work for an organization that utilizes innovation to touch people's lives; a company whose structure and culture position the consumer at the center of every initiative. I hold an undergraduate degree in Sociology with a concentration in analysis and statistical research from the University of Wisconsin—Madison. I have five years of experience in Customer Relationship Management (CRM) and Consumer Packaged Goods (CPG) Market Research Consulting. My experience includes international leadership in Asia and India conducting customer-centric quantitative research. As a researcher I strive to uncover actionable insights that directly impact business decisions. I have extensive experience with business problem solving in the areas of: -Customer loyalty -Pricing and promotion analytics -Marketing ROI -Store execution -Direct marketing Specialties market research, consulting, client services, direct marketing, CPG analytics, GIS analysis, project management, marketing ROI, CRM, price & promotion and marketing strategy
