Also known as: asmithann
Versatile and performance-driven BB marketer with record of delivering high-impact programs that increase brand awareness, generate sales pipeline, engage customers, and communicate value effectively. ABOUT ME Hands-on leader and tactician, motivated by results. Strong field collaborator and trusted partner. Extremely pragmatic with a get-stuff-done approach. Talented writer, content strategist, and visual communicator. Highly process-oriented, focused on repeatability and scalability. Manager-coach who drives team performance by constructive feedback, empowerment, and collaborative goal-setting. Skilled at driving projects and managing vendors for quality outcomes and on-time, on-budget delivery. Start-up veteran who thrives in agile and dynamic environments. I'M REALLY GOOD AT Making content the foundation of a cost-effective demand generation program. Breathing new life into traditional webinar, email, and event marketing. Establishing lead management processes, systems and metrics. Benchmarking and refining the funnel to accelerate pipeline creation. Working inside CRM, marketing automation, web CMS and other systems. Creating excellent written and visual content. Refreshing website design, content, conversion strategy. Leading social media blog strategy and tactical execution. Polishing raw messaging into consumable collateral, web copy, slides.
