Also known as: bchesnutt
I currently serve as Social Media Director at Identityan integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of branding, media relations, marketing, social media and creative design. Identity was founded in and is based in Bingham Farms, Mich. For more information, visit httpidentitypr.com. In my role, I'm responsible for managing Identity's social media practice group, as well as providing clients with strategic counsel and support with their social media programs. My passion is to help brands connect the dots between their social media programs and their business development, recruiting, customer service, employee training, internal communications and overall marketing efforts. I have served as social media counsel to leading consumer brands and large corporations such as Verizon Wireless, ADESA, Absopure Water Company and many more. I've also supported public companies, tech startups and numerous businesses in the automotive, legal, real estate, insurance and professional services industries. My work at Identity has been recognized as a finalist in PR News' Social Media Icon Awards (Best Blog category) and by PR Daily's Digital PR Social Media Awards as a finalist in the following categories Best Social Media Campaign (), Best Blog (), Best Crisis Management () and Best Digital PR Campaign - BB (). A member of the Crain's Detroit Business " in their 's," my business and community accomplishments have been featured in Inc. Magazine, Washington Times, Huffington Post, Detroiter Magazine, WXYZ Channel , FOX Detroit, Detroit News and Detroit Free Press. I'm also heavily involved in metro Detroits social media and startup community, acting as the principal organizer of Startup Weekend Detroit. Specialties marketing, media relations, social media, blogging SEO, advertising, branding, public relations, digital marketing, strategic communications, business-to-business marketing, business-to-business social media, brand communications, strategic planning, business development, social media strategy, new media, community building, event coordination, conference marketing, reputation management, community building, social media monitoring, bb social media, social business, social media measurement
