Philadelphia, PA | Carlisle, PA
Also known as: bethrobinson
My strengths are in navigating the spaces between technical concepts and business value to help with both customer and internal needs. I began my career with the chemical product development job that was exactly what I wanted out of college. As I began interacting with other departments I discovered, to my surprise, that business was actually interesting and was intrigued by the web of interconnections. To make what I designed in the lab actually useful (and profitable) instead of just cool it had to be something that the customers could use. The marketing and sales team needed to communicate those benefits in a way that resonated. The manufacturing side needed to be able to make it with consistent quality. And it all had to fit within the overall strategy of the company. I earned my MBA as a step into this larger world and began to build on some of what I learned by studying copywriting and taking on freelance writing jobs. I was excited to get my first sales job to put into practice what I had been studying and work directly with customers. Currently I am helping manufacturers and scientific laboratories with which grades of filter paper and other media will work for their processes or product development. Full name Elizabeth Jean Robinson nee Oborn
