Also known as: bgillard
Marketing social scientist who has worked himself up from being an office equipment salesman to consulting for corporations by deeply studying what makes individual and business consumers decide to purchase the products and services that they do and building cost-effective marketing programs that makes them feverishly open their checkbooks. By constantly asking the question, Why for almost years, I noticed and continue to notice that most marketers communicate with consumers ineffectively because of two reasons. . They dont deeply know who their consumers are and what exactly drives them to buy something. . They try to use either logic or emotion as a reason a consumer should buy something- never a combination of the two. Whether its because some companies are seeing their return on their marketing investment getting worse and worse by the day, whether their losing customers they already had, or are losing market share, companies hire me to identify who they're target consumers really are, identify what their underlying emotional AND rational reasons to buy are, build marketing programs that communicate to target consumers on those terms more effectively and under budget, measure impact, rinse and repeat. Specialties integrated marketing, digital marketing, social media marketing, social media, social networks, consumer behavior, consumer insight, strategic planning, branding, brand management, marketing analysis, viral marketing, sports marketing, entertainment marketing, corporate sponsorship, consulting, business development, event marketing, campaign management, CRM, ROI analysis, consumer marketing, direct marketing, niche marketing, B-to-B, mobile marketing
