Dallas, TX | Fort Worth, TX | Denver, CO
Also known as: lisahorn
Hi Im Lisa Horn, a.k.a. The Publicity Gal, and I write content that matters. From press releases and media pitches to blog posts and earned media articles, I take a journalistic approach to content creation to bring out the authentic storyand kick spin to the curb. What makes me different from the thousands of other PR pros I spent nearly years on the staff of an international trade association magazine so I know how journalists think and what they need. Now on the other side of the editorial desk, I bridge the gap and help clients get the media coverage they desire. Think of me as a media matchmaker. I take an audience-centric approach, looking at the needs of targeted publications and then aligning the expertise of my client sources for the perfect fit. Its a formula that generates on-target press pitches that get resultsmedia placements. But I do much more than kick butt on press releases and media relations. I also write, edit and manage content for websites, blogs, newsletters, emails, social networking sites, catalogs, marketing collateral, white papers and articles. While my services can benefit corporations, small businesses and entrepreneurs alike in any market, my niche is working with suppliers, distributors and business service providers in the promotional products industry. If you want to boost your visibility and position yourself in the marketplace through public relations and content marketing, dont go it alone. Contact me, The Publicity Gal, at httpthepublicitygal.com and find out why content matters.
Also known as: contentmatters
Over the past years, I have been a part of startups, established private companies, and public companies. In every position, the most rewarding experiences have been those related to the people I work with. My experiences broadened and deepened my marketing skills and always reinforced the idea that people and teams make an organization successful. My job has been to help people find the value in solutions to complex problems. My roles with Tonic Software and HostBridge Technology allowed me to help launch the companies and develop the initial positioning and branding for the products. At Vignette, I defined the go-to-market strategy and messaging for Transactional Content Management solutions. At RichRelevance I defined and developed the product marketing and product management disciplines within an agile development environment. Specialties Marketing enterprise software, starting and growing a business, messaging and positioning for new and established products, creating new markets for innovative technology, industryvertical marketing, defining the role of product groups within growing companies.
