Maumee, OH | Toledo, OH | Des Moines, IA
Also known as: mikedriehorst
Mike is a proven social media, public relations and overall marketing communications professional who knows the balance of meeting a companys media and social media community expectations with business-focused objectives. He has been active in work-related social media campaigns since on an array of platforms. Mike co-founded Social Media Breakfast-Toledo (February ), and is a periodic speaker on PR and social media topics, including being part of a panel at the October J.D. Power Associates' Automotive Marketing Roundtable. With experience on both the agency and in-house sides of business, Mike has worked with companies establishing social media processes and policies, in social media monitoring and analysis, blogger outreach, discussion board participation, online communities (including Facebook and Twitter) and other activities. Early in his career, Mike worked for three Northwest Ohio newspapers as a reporter (for two dailies) and editor (a Toledo weekly). Market experience includes architecture automotive OEM and aftermarket consumer electronics and home products confectionery electric utilities emergencysafety kits glass and window manufacturing, roofing, insulation building products greeneco-friendly health careHMO homebrewing lactose-free beverages medical device minor league hockey publishingnewspaper onlinevirtual meetings and events plastics and floriculture trade associations plastics and metalworking machinery
