Also known as: closing
Marketing consulting and planning - integration of marketing research into development of strategy and company vision. I help my clients make more intelligent and informed marketing decisions - so that they sell more stuff. Essentially, I help them to see themselves through the eyes of their customers, and help them confront the reality of how customers view them - or don't. Specialties Moderating focus groups, IDI's, Creative Brainstorming sessions, Integration of research and consumer intelligence into marketing strategy. And marketing tactics.
