Also known as: gussentementes
Audience engagementsocial media strategist Working with internationally renowned university to manage social media accounts and campaigns. Partnering with stakeholders across a diverse and decentralized institution to achieve communications, marketing and development goals. Recent accomplishments Created, launched and produced a new university live-streaming platform that reached thousands of people in more than countries with an average engagement time of minutes per event, far surpassing other means of online engagement. Streamed to ABCNews.com, Ustream, Youtube and other sites. Nearly tripled (organically) the university's Facebook followers in months, to more than ,. Planned and executed social media marketing campaigns to drive fan growth, email subscriptions, and event attendance. Advised on crisis communications and conducted social media crisis analysis. Organized a monthly internal social media meet-up group to share best practices and conduct basic training of social media practitioners at JHU. App creator and marketer Led a small team to develop, test and launch an iPhone app targeting the home improvement and DIY industries (See NestPix.com). Coverage inFastCompany, PandoDaily, Maryland Daily Record, WBAL. Journalist Produced thousands of stories since in Maryland, including front page exclusives, investigations, and feature and news centerpieces. Won the Mintz Investigative Journalism Award from WBNG for a series of stories covering the death of a Maryland inmate. Blogger Created and launched BaltTech, (www.baltimoresun.combalttech) that tracks technology trends in Maryland and beyond. Uses Wordpress, Tumblr. Multimedia Proficient in producing and editing video for web. Photoshop. Basic knowledge of HTMLCSS Public speaking Has radio, television, webcast and podcast public experience.
