Also known as: Integrated_Dave
A strategic researcher with a passion for brands I apply both creative and analytical approaches to generate innovative research and communications solutions. My professional and academic background encompasses consumer product and advertising research, brand strategy, digital, international business and creative. My focus is quite simply to uncover, build, or strengthen great brands through a complete and integrated approach that is always consumer-centric. Specialties Automotive industry, qualitative and quantitative research design, brand strategy, brand management, digital marketing, marketing research, integrated marketing communications.