Also known as: joserenecosta
Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as President of Maaco where he leads the system on the bold objective of doubling the size of the company in less than five years. Previously to joining Maaco, Jose was Vice President of Marketing and RD at BURGER KING where he grew Latin America's EBITDA from Million to Million in months. Prior to that Jose was President of COSTA IMC, a branding and interactive marketing firm with focus on the U.S. Hispanic and Latin American segments. Mr. Costa has over years of experience both on the client and agency side, working for brands like Young Rubicam, Bank of America, PepsiCo, and YUM Brands. Jose has a Master's degree in Integrated Marketing Communications from Northwestern University and a MBA from University of Chicago. Specialties - Consumer Insights and Business Intelligence - Segmentation, Targeting and Positioning - Marketing and Brand Strategy - Integrated Marketing Communications - Advertising and Promotions - Digital and Mobile Marketing - Marketing Measurement and ROI Analysis - New Product Development - Research and Development - Supply Chain Management
