Also known as: katecollinsnyc
Excellent track record as digital product executive getting publishing, media and broadcast companies to monetize their audiences through hybrid, multi-platform delivery models. Very strong Product Strategist. Repeated experience of devising strategy, pitching it, and then making implementation happen. Versatile enough to move between building content-driven professional products, BC online products and their enabling business platforms. Specialties Organizational leadership and development. Can build new teams and break down barriers between teams. Specific areas of expertise include product strategy, segment profitability analysis, digital merchandising, product marketing, digital rights management, eCommerce, integration of registration and eCommerce into an overall eMarketing approach for customer insights and customer-centric design including participatory design or "contextual inquiry"
