Also known as: klein
Versatile strategic marketing professional with 15+ years of experience in product marketing, project management, sales and marcom. Well-versed in rapidly changing startup, Fortune 500 and multi-cultural business environments. Skilled at understanding and translating technical information from engineering level to customer focused material. Technology expertise in online reputation management (ORM), email archiving and eDiscovery, information encryption and security, broadband networks, digital media and broadcasting technologies. Product background includes SaaS based solutions, hardware, software, and services offerings. Delivered successful marketing programs for enterprise, grass roots outreach and channel delivery models. Can function as an independent contributor or direct a team. Strengths include: positioning products to meet market needs; aligning marketing programs with product strategy; creating buzz and lead generation campaigns that increase product demand; delivering high-quality, creative, fast, and cost-effective work product. Specialties •Product Management: feature definition, pricing, segmentation •Market Research: competitive analysis, interviews, customer profiling, product positioning •Product/Solution messaging and content: writing, editing, audit and analysis, collateral production •Marketing strategy and brand management: SEM, SEO, social media, reputation management •Marketing Operations: process mapping, marketing automation, ROI reporting •Marketing Campaigns and Event Management
