Also known as: ladyslugger
I come from a robust marketing background and understand what it means to have allegiance to a brand, including the necessity to convey messages pertaining to the uniqueness of a company through social media. After graduating from Loyola Marymount University in , I started my marketing career at The Upper Deck Company, where I had the opportunity to build social media channels and integrate the communication into marketing plans when social media was just starting to take shape from a business angle. For three years, I created, developed and integrated social media and community development into existing marketing strategies. In , I expanded my brand marketing experience into the hospitality industry, where I was brought on to build a social media strategy from the ground up for La Costa Resort and Spa, creating channels of communication to foster brand advocates and generate ROI through numerous social media channels and real-world events. In January of , I created a side social media consulting business, Carrie Elizabeth Consulting, where I created a network of clients ranging from non-profits, financial institutions, the entertainment industry, property management, and medicine. Now as the Director of Social Media at Internet Marketing Inc, I work with businesses to create an ongoing social media strategy to integrate seamlessly into existing marketing and business plans.
