Also known as: LandauDC
In short, I am a social media specialist who thinks outside the box at the forefront of todays ever-changing media climate. As Digital Marketing Manager for WUSA, I lead station efforts to promote content and brand messaging across digital platforms. I create, develop and implement the station's second screen strategy, coordinating with broadcast producers to execute messaging on the air during special events. To expand WUSA's digital reach I create, engineer and execute major online initiatives like our #GiveJoy online holiday campaign It was the DC area's first digital toy drive and it resulted in more than , gifts and thousands of dollars in donations for local children in need. In breaking news scenarios, I have emerged as a new-age traveling newsroom with my ability to quickly and efficiently produce and promote multimedia content from the field. I have acted as a digital point man for Gannett's media network for a range of national events including the Boston Marathon bombings and the Super Bowl. Results Thanks to the quantifiable nature of online marketing, I point to several statistics as measures of success While curating WUSA.com the site averaged more than million page views monthly WUSA's Facebook Likes increased by more than , in a little more than a year WUSAs Twitter followers increased by more than , in a little more than a year Engagement Knowing that great statistics are irrelevant if an audience is not engaged, I have focused on crafting WUSAs tone online a relatable, humorous, and genuine voice that supports the growth of a loyal community. This online voice represents WUSA's brand digitally and fosters a two-way dialogue between our station and our viewsers. To connect further with me and to see some of my sample work visit my website at www.simonlandau.com.
