Also known as: laurenef
MARKETING and PRODUCT MANAGER with over seven years’ experience marketing financial service products in B2B and B2C channels. Leverage a science, computer technology, journalism, and graphic arts background to enhance the effectiveness of creative products and innovative marketing plans. Execute e-commerce solutions to drive revenue growth, profitability, and a dominant marketplace image. ? Standardize marketing campaigns across regions operating in numerous states. ? Contribute to revenue growth through targeted advertising and direct mail campaigns; analyzed ROI results. ? Develop marketing strategies to overcome obstacles to business growth and generate new income. ? Create innovative designs with precise and concise messages that enhance understanding. ? Implement pricing and channel strategies within regional constraints and competitive landscape to identify profitable niches. Specialties Direct mail campaigns, Content Development, Internet Research, Project Management, Vendor Relationships, Web Site Development, e-commerce, Lifecycle Management, Process Improvement
