Also known as: lesliehoward
A customer-centric, data-driven marketing executive with years of experience developing and implementing world-class BB and BC marketing strategies that deliver measurable business success. Accomplished across the full customer life cycle (acquisition through growth), specializing in directdigital one-to-one marketing. A hands-on leader who has helped domestic and global brands--Fortune and start-up--go to new markets, close sales faster and build stronger customer relationships. Has a proven track record of breaking newinnovative ground andor swiftly correcting under-performing marketing programs. Specialties BB, BC and Channel Marketing Actionable customer research and insights Customer segmentation and investment prioritization Customer Journeys Go-to-market strategies, scenarios and plans World-class integrated multi-channel marketing strategy and program deployment across the customer life cycle acquisition through retention and growth Creative Briefs Customer Relationship Management (CRM) Direct Digital Marketing Marketing program ROI projections Talent acquisition, development and management Establishing direction in ambiguous situations Providing counsel to senior executives Industries - Technology (software, SaaS, hardware) - Telecommunications - Financial ServicesInsurance - Professional Services - Management Consulting - Logistics - Pharmaceutical CONTACT ME httpwww.lesliehoward.com Tweet @LeslieHoward SlideShare httpwww.slideshare.netleslieahoward
