Also known as: lisafaith
Digital strategist and entrepreneur with over years of leadership experience in digital business development and multi-million-dollar sales channel expansion. Expertise in strategic planning, publishing, interactive marketing, sales, CRM, customer acquisition and ecommerce. Oversaw accounts from Amazon to Conde Nast for multi-billion-dollar digital and physical sales. Developed and launched innovative digital programs from apps to bulk ebook sales. Developed and launched library ebook programs for public and school library channels, resulting in multi-million-dollar sales. Excellent customer acquisition and retention experience, including development of preferred member programs. Strong direct marketing background, with extensive social media marketing. Expertise in CRM, social media, SEO, SEM, mobile and email marketing, reporting and analysis, database testing and product development. Extensive management, budgeting and on-time project delivery success. Skills New business development Digital strategy New channel sales growth eBook and digital audio publishing Account management of multi-billion-dollar digital and physical sales channels Digital library program development and mullet-million dollar sales channel growth Customer acquisition and retention Digital and database marketing strategy SEO and SEM Mobile and e-mail marketing Social media marketing Website development Ecommerce and fulfillment Product and content creation Business intelligence, analytics and state-of-the-art presentations
