Also known as: LydiaMarketing
Offer independent affordable marketing consultation and support for startups, small and medium sized businesses, and marketing agencies across the USA. Check it out at www.lydiamarketingconsulting.com. The jist of my services - Guidance Advice -- Provide general guidance and a framework to help kick-start or revamp brand and marketing initiatives. - Messaging Marketing Strategy -- Help determine what a company's message should be, and what their marketing plan should (or should not) include. - Marketing Planning -- Advise on how much various marketing tactics couldshould cost and what's involved to execute well for ROI, i.e. give company leaders a reality check. - Writing, Content, Social Media and Program Management -- Help companies get traction in specific areas like social media, content development and lead generation programs. - Workload Overflow Support -- Help back-fill established marketing departments as well as marketing agencies that need sub-contractors (e.g. for writing, content development, social media management and general oversight of a marketing plan). - Temporary Marketing Leadership -- Help business leaders champion, oversee andor manage marketing initiatives and staff on a part-time or temporary basis. Specialties . Marketing, messaging and content strategy as well as figuring out the best mix of tactics and budget to drive a desired business result. Great at strategy as well as "keepin' it real" about what businesses should spend marketing money and time on, and what it's going to take to execute so they get the expected results. . Business writing -- can grasp most subject matter quickly, and figure out a good story and angle. . Social media and content marketing.
