Santa Barbara, CA | Venice, CA | Los Angeles, CA
Also known as: matthewtburgess
PLEASE READ BEFORE REQUESTING NETWORK JOIN I'm very open to building my LI network. But I will not accept blanket requests, without some personal note to let me know the request is more than someone clicking on every person they see. If you request to connect, please include a short note. Tell me about yourself. PresidentCMO Applied Creatalytics Also owner and CEO of Formation Solutions, Inc., provider of business entity formation services. httpwww.MatthewBurgess.com - sort of a hub @matthewtburgess History In , I formed Cross Canyon Corporate Services, Inc. to provide a suite of outsourced back office services to startups. In , the company was relaunched as Formations Solutions, focusing on entity formation and related services. Also, in , I launched Applied Creatalytics, Inc. to focus on ecommerce optimization, including conversion path, SEO and SEM, with a focus on high volume sites and long tail strategies built with a strong deference to data and analytics. From until early , I was Chief Marketing Analytics Officer at Maverick Internet Ventures, Inc., owneroperator of online businesses in multiple business verticals. As a founding executive of MIV, I first served as COO to build the company from the ground up, then as CMO. I had PL responsibility for everything taken to market, responsible for product development, site launches, optimization of customer acquisition. I worked with our CTO to build technology that enabled the mgmnt of complex SEMPPC campaigns, and to apply an innovative approach and a platform for parallel, multivariate testing of websites. At Maverick, I ran hundreds of PPC campaigns simultaneously, with hundreds of landing page variations, and created tools and processes that delivered high ROI in very competitive markets. Specialties Over a decade of experience starting companies from the ground up. Through Formation Solutions, formerly known as Cross Canyon Corporate Services, we provide this expertise. I have a great deal of experience creating systems that increase customer acquisitions, lower CPA, and extend LTVC, melding creativity with aggressive testing and strict analytical processes, accelerating the learning and magnifying the success.
Venice, CA | Santa Barbara, CA
Also known as: matthewtburgess
PLEASE READ BEFORE REQUESTING NETWORK JOIN I'm very open to building my LI network. But I will not accept blanket requests, without some personal note to let me know the request is more than someone clicking on every person they see. If you request to connect, please include a short note. Tell me about yourself. PresidentCMO Applied Creatalytics Also owner and CEO of Formation Solutions, Inc., provider of business entity formation services. httpwww.MatthewBurgess.com - sort of a hub @matthewtburgess History In , I formed Cross Canyon Corporate Services, Inc. to provide a suite of outsourced back office services to startups. In , the company was relaunched as Formations Solutions, focusing on entity formation and related services. Also, in , I launched Applied Creatalytics, Inc. to focus on ecommerce optimization, including conversion path, SEO and SEM, with a focus on high volume sites and long tail strategies built with a strong deference to data and analytics. From until early , I was Chief Marketing Analytics Officer at Maverick Internet Ventures, Inc., owneroperator of online businesses in multiple business verticals. As a founding executive of MIV, I first served as COO to build the company from the ground up, then as CMO. I had PL responsibility for everything taken to market, responsible for product development, site launches, optimization of customer acquisition. I worked with our CTO to build technology that enabled the mgmnt of complex SEMPPC campaigns, and to apply an innovative approach and a platform for parallel, multivariate testing of websites. At Maverick, I ran hundreds of PPC campaigns simultaneously, with hundreds of landing page variations, and created tools and processes that delivered high ROI in very competitive markets. Specialties Over a decade of experience starting companies from the ground up. Through Formation Solutions, formerly known as Cross Canyon Corporate Services, we provide this expertise. I have a great deal of experience creating systems that increase customer acquisitions, lower CPA, and extend LTVC, melding creativity with aggressive testing and strict analytical processes, accelerating the learning and magnifying the success.
