Also known as: MECunningham
I am an experienced Marketing, Promotion and Communications leader with a proven track record of success at increasing market share and revenue. I am also an award-winning writer/producer with a great eye for video and graphics, a way with words and an excellent ear for just the right music. In particular, I am an exceptional copywriter with superior ability to write compelling, attention-getting, brand-focused copy. As Creative Services Director at KCCI-TV, the CBS affiliate in Des Moines, Iowa, I played a critical leadership role in the development and growth of the station’s market share, leading all branding, positioning and promotion efforts. Here are some of my career accomplishments at KCCI-TV: • Helped develop market research and resulting strategic action plans that made KCCI-TV the number one television station in Central Iowa, and one of the highest-rated stations in the country. • Managed and developed a team of 16 creative professionals in the Promotion and Production departments. • Regularly brainstormed with Sales and News departments to create, develop and implement new opportunities for sales promotions, sponsorships, strategic partnerships and non-traditional revenue streams that contributed to nearly $1,000,000 in revenue. • Developed content, strategies, promotions, features and contests that helped make our website, mobile and social media all market leaders. • Started KCCI’s Facebook Page and using compelling content, contests and consistent interaction, quickly grew it to over 40,000 “Likes.†• Created promotions for some of the biggest community events in Central Iowa that increased attendance and fundraising. If you want a proven winner who can increase your market share and revenue, call me at 515-770-4470 or e-mail Specialties Branding, Copywriting, Creative Concepting, Television News Promotion, Social Media, Video Production, Videography
