Also known as: medwards
I develop and execute strategies for companies and organizations that want to speak to their ideal audience through digital channels. I'm also a collaborator in the communications process -- identifying positions, messages and strategic tactics for presenting ideas to audiences in ways that resonate. Things I'm good at Digital reputation management strategy Social media and integrated content strategy Broad-based digital campaign strategy Audience identification and segmentation Micro-targeting and micro-messaging Split and multivariate testing and optimization Analytics and data-driven decision making
