Also known as: Mikimel
I am a designer and creator of brand identities. I help people and companies to fully realize their potential by communicating meaningful ideas and rich content in a simple and positive way. I have over ten years of experience in branding, designing packaging for consumer goods, creating brand and corporate identity systems, building online interactive experiences and marketing communication on multiple media platforms including social media. My portfolio includes creative planning and design for clients such as Bed Bath Beyond, Payless Shoe Source, Jordache, IMG Fashionweek, Curvation, SkinMedica, Maoz Vegetarian, IRO, bis.co.il and non-profit organizations such as The Israel Film Festival, Peace Now and the International Institute for Counter-Terrorism. I graduated from the Design Management masters program at Pratt Institute with highest academic distinction. In addition, I have a BFA in graphic design from Vital - Tel Aviv Center for Design Studies (Israel) and a bachelors degree in behavioral sciences from Ben Gurion University (Israel). As a design thinker who understands the complexities of business strategy and human behavior, I believe in taking a multidisciplinary approach to problem solving that aims at balancing business objectives, marketplace constraints and human needs. Specialties Expert at leading strategic brand identity initiatives Expert at developing brand concepts and directing the creative execution In-depth experience in building social media strategies Strong written and verbal communication skills Strong organizational skills, time and resource management Clear, compelling, and charismatic presenter.
