Also known as: bobklein
Tom Klein has led numerous business strategy, eCommerce, marketing strategy and transformation engagements for Global companies, including Heineken, Merrill Lynch, Medtronic, Yahoo, Intuit, Coca-Cola, Host Marriott, James River, ConAgra, Novartis, and Borders. He is the co-author of Enterprise Marketing Management The New Science of Marketing (Wiley ). Toms specific areas of expertise include digital eCommerce strategy, in-store customer engagement, mobile digital marketing, and marketing analytics. Specialties digital marketing eCommerce strategy, marketing analytics, segmentation
