Also known as: MyResumeLady
ABOUT AMY Amy Campbell is the Owner and Director of All That Happens at The Red Checker. ABOUT THE RED CHECKER - The Red Checker provides innovative business development solutions for companies who are in growth mode and need growth strategy implementation, productivity tools, greater effectiveness for their marketing strategies, and assistance with acquiring and keeping their most strategic prospects and clients - always with the goal of increasing revenue. MARKETING AND BUSINESS DEVELOPMENT - Content Review - Corporate Identity; Logo, Tagline & Branding Concepts - Marketing Messaging; Website; Copyright Content; Training/Presentation Materials - Tradeshow Process & Logistics - Media and Marketing Outlets Research BUSINESS DEVELOPMENT & LEAD GENERATION PROCESS - Content Development - Branding Guide - Standardized Templates for Corporate Documents - White Paper/Case Study/Testimonial/Newsletter/Editorial/ Press Release/Website Copyrighting, Production & Distribution - Presentations & Training Materials - Tradeshow & Logistics LEAD GENERATION PROCESS DEVELOPMENT & IMPLEMENTATION - Planning & Budgeting - Current Budget Review, Defining of Corporate Goals & Sales Strategy - Promotional Campaigns - Identify Clients/Prospects Demographics - Formal Evaluation of Website Including Web Marketing Strategies - Customer Relationship Management (CRM) & Marketing Automation Solutions - Optimizing Quantity & Quality of Impressions SOCIAL NETWORKING STRATEGIES - Social Media Strategy for Twitter, Linkedin, Facebook & YouTube - Identification of Trade Organizations for Corporate Involvement BUSINESS DEVELOPMENT PROCESS - Optimization, Training & Tracking - Process Guides - Gap Analysis of Repeat Sales Successes & Follow-up Processes - KPI Development - Database Mining of Demographics & Messaging Segmentation - Lead generation, Lead Nurturing, Follow-up Messaging & Marketing Qualification for Coversion to Sales - Sales Conversion Metrics Dashboards Specialties ADDITIONAL COMPETENCIES AND SERVICE OFFERINGS - Outsourced Marketing Management (strategic and tactical) - Outsourced Social Media Management (Twitter, Facebook, Linkedin, YouTube, Blogging) - Cloud transition strategy development - Business Process Continuity Strategy- Production Coordination – print and video - Proof-reading and editing - Copywriting - Résumés, Professional/Presenter/Author Biographies and Company Profiles - Company Store and Promotional Items
