Also known as: paulmsage
MARKETING COMMUNICATIONS DIRECTOR skilled at planning, creating, implementing and measuring communications in consumer (BC) and business (BB) markets. Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing, trade shows, multicultural marketing, public relations, sales training and employee communications. Industry experience includes telecom, banking, utilities, business services, building materials and healthcare. Key Capabilities Marketing Communications Project Management Contract project management on agency and client sides during periods of employee leave and peak workload. Marketing Research and Communications Measurement Agency and Vendor Selection, Direction and Evaluation Vendor Contract Optimization and Cost Reduction Writing Brand Definitions, Creative Briefs, Proposals,
