Also known as: peternoelmurray
Peter Noel Murray, Ph.D. operates a market research and consumer psychology consulting practice. The focus of Dr. Murrays work is the psychological drivers of consumer behavior, with emphasis on emotion. This approach is applied to concept and advertising evaluation, branding, new products, and all other areas of market research. Dr. Murray has based his work on the principle that if we understand how consumers think, we can predict their behavior. To achieve these insights, he has taken psychological research techniques from clinical practice and adapted them for market research. Dr. Murray has worked with leading corporate marketers, advertising agencies, non-profit organizations, and government agencies. He has consulted and conducted research studies for companies including Pfizer, SAP, Ricoh, BBDO Worldwide, Toshiba, and Readers Digest (selected examples). Dr. Murray also brings a real-world marketing perspective to his work. Previous positions include SVP at the Interpublic agency Avrett, Free Ginsberg (clients were Citibank, Abbott Labs and others) as well as marketing positions at Kraft General Foods and the Mennen Company (Colgate). In addition, he served as Chief Marketing Officer of iBeauty.com. Specialties Consumer behavior, consumer psychology, emotion, decision-making, brand personality, qualitative research, innovative research methodologies
