Also known as: ramemarketing
I have 20 + years of experience in UK and multi-national, product and service based businesses. I've been involved in B2B marketing, business development, channel management, sales and customer support within the UK and overseas. I specialise in creating demand through the introduction of “pockets of good practice†and a focus on continuous improvement across all aspects of the marketing mix. My international experience includes residential periods in Hong Kong and Singapore. I am currently responsible for the global marketing of Spirent positioning & navigation products and I'm working to create a demand generation engine through content marketing, social media and thought leadership initiatives targeting the GPS and GNSS markets. I'm also trying to improve my kyaking skills. Specialties Marketing management, content marketing, marcom strategy, channel marketing, , revenue generation activities, business development, market development, in-bound marketing, Blog writing.
