Also known as: rubenesqueideas
Ruben is a concept junkie. Addicted to the creative process. Advertising is his enabler. He still remembers getting that first taste of a creative brief. Seeing that single most important point and supporting proof. Heart racing, pupils dilating, palms sweating. Exhilaration to say the least. He injected that brief into his head and out spewed strategic conceptual gold. He was hooked. And still is. Everyday looking for that next hit. Specialties Problem solving and storytelling. Oh, and spaghetti and meatballs.
