Also known as: transcoaching
EXECUTIVE PROFILE Accomplished brand marketer and business leader with extensive global experience in consumer products. Equally skilled at developing talent and teams in a fast-paced business environment. MARKETING LEADERSHIP Driving Brand Positioning Marketing Strategy Leveraged leading edge technology to transform Becel brand positioning and accompanying product mix, resulted in . growth in annual sales projected for the brand. Repositioned and re-launched Becel pro.activ across Europe with million in annual sales, resulted in turnaround from multi-year decline to high double-digit growth within st year of launch. Delivering Game-Changing Innovation Led development of Lipton Tea Honey with annual sales estimated at million. Extended winning concept to multiple product formats. Mix adapted for rollout globally. Developed first-of-its-kind functional Vitality Shots platform with projected million in annual sales. st innovation - Promise activ Super Shots - reached over million in annual sales within st year. Crafting High Impact Communication Campaigns Drove communication development for Lipton Tea Honey launch, scoring Outstanding in Preview test. Campaign adapted for global rollout post US launch. Delivered fully integrated communication campaign for Clear Black Shine as line extension of Clear, strengthening market leadership and enhancing anti-dandruff equity with beauty attribute. TALENT TEAM DEVELOPMENT Led high performing teams delivering top priority projects. Oversaw Beverages team of with direct reports and cross-functional team exceeding . Team won Global Category Award for Best Innovation in . Conducted research on Sustainable Peak Performance for High Achievers. Learnings recommendations including Leadership Cultivation FrameworkTM were presented at Harvard Business School in June .
