Also known as: trendscaping
I have a talent for active listening, cultural intelligence, and helping brands reach the minds (and the wallets) of a food, retail, or lifestyle-based audience. I love stepping into any challenge, because I thrive on finding creative solutions for hard to solve problems. From brand architecture to customized market safaris, I transform insights into on-target business strategies and comprehensive tactics that enhance the customer experience. My work experience includes projects for J. Crew, Macys, Xbox, Starbucks, Butter London, Daily Candy, Hyatt Hotels Resorts, The Home Depot, T-Mobile, Coinstar, and Tom Douglas Restaurants. My depth of involvement in merchandising, product development, and social media monitoring tap into my analytical side and make my skill set unique among the brand consultant and research community. More importantly, Im a straight-shooting advocate for doing things right the first time around. SPECIALTIES Brand Strategies - building new existing brands, positioning, channel strategies, social media. Trend Research - trendscaping, retail anthropology, competitive analysis, market identification. Market Exploration - customized trend safaris to validate projects assist in launch credibility. Marketing - concept development, promotional planning, campaign launches, media relations. Merchandising - product development, procurement, visual strategies, implementation.
