Also known as: webanalyticszen
Search marketing manager with specialization in multivariate testing and website optimization. Interested in all aspects of web strategy including social media, usability, and overall online experience. Direct experience managing SEMSEO campaigns and coordinating marketing initiatives. CAREER HIGHLIGHTS • Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010) • Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010) • Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010) • Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009) • Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010) Specialties PPC, Analytics, Web Strategy, Multivariate Testing, Web Page Optimization, SEO, SEM, Interface Design, Project Management, Sales, Photography
