Springfield, PA | Philadelphia, PA
Also known as: william_stone
I spent most of my career in the publishing industry, primarily focusing on healthcare and predominantly in marketing roles. Im a Johns Hopkins graduate and former medical journalist and magazine editor, clinical trial patient recruitment project manager, and marketing executive and strategist. As a contractor, I've worked as a health literacy consultant, SEO content writer, marketing copywriter, and strategic marketing consultant. Throughout all of these roles, I've shown a consistent ability to understand the psychology of the many distinct audiences with whom I work. For example, during my five-year tenure with the American College of Physiciansthe world's largest medical specialty society, I used my nuanced understanding of my target audience and their key concerns, challenges and motivators to better hone messaging. My communications re-positioning boosted direct mail response by , and subscription revenue by in just one year while simultaneously reducing marketing costs by ,. I am a published poet and amateur photographer and painter. I enjoy traveling, especially to Australia where I used to live and where all of my wife's family still resides. During the past years Ive developed strategy, written creative copy, andor managed marketing communications, business development, or consultation projects either directly or as a subcontractor for more than corporations (for-profits), associations (non-profits), and global agencies. Specialties - Branding identity - Social media viral marketing - Competitive market analysis - Channel marketing - Strategic planning - Strategic partnerships alliances - Trade show management - Relationship building - Clinical trial patient recruitment - Health literacy - Business development - Internet marketing - SEO content writing - Direct mail management - Creative copy writing - Circulation forecasts - Price recommendations - Non-profits - Healthcare Associations