Also known as: wksears
I currently manage traffic acquisition via organic search and social media for multiple Disney Interactive sites. Setting strategy for my search social teams for the last years, I use a particularly quantitative approach to maintain focus and maximize results. I create process to bring order to the chaos, align cross-functional teams, evangelize up and down the organization, and deliver growth across multiple acquisition channels. Direct experience in many facets of the Internet digital media space, having led teams at a systems integrator, a web applications developer, a web design firm, an Internet service provider, a search engine, a cutting-edge search marketing and content monetization startup, and now a world leader in Internet entertainment. Deep and extensive experience with Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Social Media Marketing (including Facebook, Twitter, and Pinterest). I have personally led projects that have been spun out to form new companiestwice. Specialties Inbound Marketing, SEM, Search Engine Marketing, SEO, Search Engine Optimization, SMO, Social Media, Facebook, Twitter, Pinterest, Adwords, Adsense, Omniture, Web Traffic Acquisition, Web Site Monetization, Internet Arbitrage, Web Development, Landing Page Optimization, Product Management, Product Marketing, Project Management, Marketing, Analytics, Business Intelligence, Strategy
Also known as: wksears
William Sears lives in Los Angeles, California. He went to school at the University Of Southern California and Hilltop Senior High School. Boston, Kiss, Oasis, Evanescence, Bjork, U2, Pennywise, Orbital, Green Day, The Cars, Cocteau Twins, Lacuna Coil, Iron Maiden, Jimmy Eat World, Van Halen, Def Leppard, Bad Religion, Psychedelic Furs, Peter Murphy, The Orb, Paul Oakenfold, The Donnas, Judas Priest, Sisters Of Mercy, Chemical Brothers, Queensryche, Frou Frou, Chicane, Crystal Method, Paul Van Dyk and Lords Of Acid are his favorite bands. William loves Survivor, The Amazing Race and Big Love. Brazil, Star Wars and Pulp Fiction are among his all-time favorite movies.
