Also known as: wnmckinney
Senior marketing executive experienced in creating action-oriented marketing programs and positioning in intensely competitive environments. Specializing in High Tech software and hardware solutions to Fortune companies, I have delivered results for firms like PeopleSoft, HP, and Vignette. Strong presentation skills, combined with the ability to simplify the complex, has established the reputation for turning ideas-to-action. This translates to engagement with field sales forces and messages that cause target audiences to respond. Always seeking new ideas, connections and challenges. Specialties Strategy, messaging, positioning, packaging, pricing, communications, demand generation, technical and business integration, leader, change agent
