Also known as: andrew_boyd
Over the past years, my career has taken a circuitous route from a research egg-head to tech geek, living high as quota-carrying salesman to living low as recovering academic, into product management, marketing and strategy, back to research as an industry analyst, and finally into executive management. Sadly though, I have never been a ninja, a guru or any type of hyphenated maven. Throughout this journey there remained one constant thread i.e., I help organizations find, analyze and leverage information to drive business results. With a masters and PhD in information systems, and a few heady dotcom-era years as a VP of Technology, I developed a deep appreciation for the general messiness of organizational data. Luckily, as an ultra-marathon runner, I also have an extraordinarily high pain threshold. As an analyst and product strategist, I learned how to synthesize data into actionable strategies. But, as manager of over employees, I am acutely aware that logic does not always prevail sometimes, healthy debate and eloquent rhetoric are necessary to get things done. As a marketer and salesman, I deeply understand the unmet needs of my customers and stakeholders and as a sales leader, having managed teams of over salespeople, I know that strategies are worthless unless they actually drive business results. If all else fails, I usually just rely on my black belt in kickboxing and certifications in Krav Maga to drive organizational alignment. So, what do I really do In short, my team and I turn data into information, information into knowledge and knowledge into actionable business results. Specialties Strategy, General Management, Marketing, Marketing Management, Product Marketing, Data and Content-Driven Marketing Programs, Product Management, Product Strategy, Sales, Sales Management, International Management, Operations, SoftwareInformation Services.
