Also known as: bmaldonado
I have been very fortunate in my career to work not only in the experiential marketing discipline, but also to transition into the interactive, mobile and social media space as well. Having this diverse background allows me to apply a cross-functional understanding of campaign objectives and the tactics that can be integrated to measure and deliver ROI. My passion for social media and mobile have opened many professional doors for me and I am very happy to serve as the Director, Digital Social Engagement for Aspen Marketing Services. Specialties Social Media Strategy and Implementation Social Analytics and Insights Digital and SMS Program Integration and Development Account Services (budgets managed up to MM) Promotion Execution (Contests, Games and Sweepstakes) Strategic Planning and Development Vendor Management Blogger Relationship and personal blogging pursuits ProgramsSoftware Radian, Crimson Hexagon, Shoutlet, GroupHigh, SproutSocial, Hootsuite, WordPress Additional Interests and Organizational Involvement - Community Instructor, Oakton Community College - Tech Cocktail, WriterBlogger
