Also known as: donnieclapp
The age of exclusively one-way marketing is drawing to a close. The ability to effectively engage and connect with people who are interested in a brand will likely be the defining factor in the continued success of that brand. By the millions, consumers are realizing that they have a choice in the matter of believing what is said to them. The only way to ensure that the next message a brand delivers is embraced by its audience is to have a previously established relationship of authenticity and trust with that audience. The only way to develop such a relationship at the scale required by large brands such as Montana is through the emerging tools of social media. Specialties Integrated Strategy, Social Media, Public Relations, Creative Writing
